Background
Hi, I’m Jennifer.
Hi, I’m Jennifer.
I build human-centered products that make business sense.
I build human-centered products that make business sense.
I didn’t start out in product management.
My journey began in design, creating visual stories for brands that wanted to feel more human.
Then, as I built my own fragrance brand, Naya Scents, I realized something: people don’t stay loyal because of packaging or ads.
They stay because you solve something that matters to them, and make it effortless to experience.
That discovery led me to product management.
Now, I blend design intuition, customer empathy, and strategic thinking to help teams build products that users love and businesses grow from.
I didn’t start out in product management.
My journey began in design, creating visual stories for brands that wanted to feel more human.
Then, as I built my own fragrance brand, Naya Scents, I realized something: people don’t stay loyal because of packaging or ads.
They stay because you solve something that matters to them, and make it effortless to experience.
That discovery led me to product management.
Now, I blend design intuition, customer empathy, and strategic thinking to help teams build products that users love and businesses grow from.
I didn’t start out in product management.
My journey began in design, creating visual stories for brands that wanted to feel more human.
Then, as I built my own fragrance brand, Naya Scents, I realized something: people don’t stay loyal because of packaging or ads.
They stay because you solve something that matters to them, and make it effortless to experience.
That discovery led me to product management.
Now, I blend design intuition, customer empathy, and strategic thinking to help teams build products that users love and businesses grow from.
My Philosophy
Great products are born at the intersection of empathy, clarity, and iteration.
Great products are born at the intersection of empathy, clarity, and iteration.
To me, product management isn’t about features — it’s about understanding what truly drives users, and making sure every decision aligns with a clear goal.
Whether it’s mapping user pain points, analyzing behavioral data, or collaborating with engineers and designers, I build with three principles in mind.
To me, product management isn’t about features — it’s about understanding what truly drives users, and making sure every decision aligns with a clear goal.
Whether it’s mapping user pain points, analyzing behavioral data, or collaborating with engineers and designers, I build with three principles in mind.
To me, product management isn’t about features — it’s about understanding what truly drives users, and making sure every decision aligns with a clear goal.
Whether it’s mapping user pain points, analyzing behavioral data, or collaborating with engineers and designers, I build with three principles in mind.
🎯
🎯
Empathy before execution
Empathy before execution
Real solutions come from real conversations.
Real solutions come from real conversations.
🧩
🧩
Clarity over complexity
Clarity over complexity
If users can’t explain what your product does, it’s not simple enough.
If users can’t explain what your product does, it’s not simple enough.
🔁
🔁
Iteration as a mindset
Iteration as a mindset
The first version is the beginning, not the benchmark.
The first version is the beginning, not the benchmark.
Want to see my experience in a snapshot?
Download Resume
My Journey
From scent bottles to strategy boards.
My path into product management wasn’t a straight line — it was an evolution of curiosity, empathy, and the desire to make things work better for people.
Each phase taught me something new about how humans experience products, from what attracts them, to what keeps them loyal, to what drives real value.
My path into product management wasn’t a straight line — it was an evolution of curiosity, empathy, and the desire to make things work better for people.
Each phase taught me something new about how humans experience products, from what attracts them, to what keeps them loyal, to what drives real value.
APR 2020
APR 2020
Naya Scents: Where it all began
Naya Scents: Where it all began
I founded Naya Scents, a direct-to-consumer perfume brand. It became a lesson in customer psychology, brand experience, and business strategy.
That’s where I first learned to ask:
“What does the user feel, and how can I make that feeling easier to reach?”
I founded Naya Scents, a direct-to-consumer perfume brand. It became a lesson in customer psychology, brand experience, and business strategy.
That’s where I first learned to ask:
“What does the user feel, and how can I make that feeling easier to reach?”
AUG 2020
AUG 2020
Visual Communication through Design
Visual Communication through Design
My curiosity about storytelling through visuals led me to graphic design.
Over time, I worked across freelance, contract, and full-time roles, helping brands translate their identity into visuals that resonated.
This phase sharpened my eye for user perception and the value of consistency, the kind of thinking that now fuels how I communicate product value.
My curiosity about storytelling through visuals led me to graphic design.
Over time, I worked across freelance, contract, and full-time roles, helping brands translate their identity into visuals that resonated.
This phase sharpened my eye for user perception and the value of consistency, the kind of thinking that now fuels how I communicate product value.
MAY 2021
MAY 2021
Transition into Product Design
Transition into Product Design
I transitioned into product design, where my focus shifted from aesthetics to usability.
Here, I learned how to structure experiences, define user flows, and validate design decisions with data and user feedback.
It was no longer just about how things looked, but how they worked.
I transitioned into product design, where my focus shifted from aesthetics to usability.
Here, I learned how to structure experiences, define user flows, and validate design decisions with data and user feedback.
It was no longer just about how things looked, but how they worked.
MAY 2025
MAY 2025
Product Management: Connecting Every Dot
Product Management: Connecting Every Dot
I officially transitioned into product management, combining my creative roots with analytical thinking.
Leading product discovery, defining success metrics, and aligning business goals with user needs felt like the natural next step.
I finally had the full picture, from storytelling to strategy.
I officially transitioned into product management, combining my creative roots with analytical thinking.
Leading product discovery, defining success metrics, and aligning business goals with user needs felt like the natural next step.
I finally had the full picture, from storytelling to strategy.
TODAY
TODAY
Building Forward
Building Forward
Now, I’m focused on product strategy, discovery, and growth, bringing empathy, clarity, and structure to teams that build products with heart.
Every role I’ve played taught me how to connect design, data, and people, the true core of product management.
Now, I’m focused on product strategy, discovery, and growth, bringing empathy, clarity, and structure to teams that build products with heart.
Every role I’ve played taught me how to connect design, data, and people, the true core of product management.
Jira
Slack
Figma
Notion
ClickUp
ChatGPT
Trello
Framer
Google Workspace
Miro
Jira
Slack
Figma
Notion
ClickUp
ChatGPT
Trello
Framer
Google Workspace
Miro
Jira
Slack
Figma
Notion
ClickUp
ChatGPT
Trello
Framer
Google Workspace
Miro
How I Think & Build.
How I Think & Build.
I use frameworks that bring structure to creativity and clarity to chaos.
Each product challenge deserves its own lens, but these are the ones I lean on most:
I use frameworks that bring structure to creativity and clarity to chaos.
Each product challenge deserves its own lens, but these are the ones I lean on most:
I use frameworks that bring structure to creativity and clarity to chaos.
Each product challenge deserves its own lens, but these are the ones I lean on most:
User Journey Mapping
User Journey Mapping
User Journey Mapping
To trace emotion through experience.
To trace emotion through experience.
To trace emotion through experience.
AARRR Framework
AARRR Framework
To drive growth through retention and engagement.
To drive growth through retention and engagement.
To drive growth through retention and engagement.
Opportunity Solution Tree
Opportunity Solution Tree
Opportunity Solution Tree
To align user insights with measurable goals.
To align user insights with measurable goals.
To align user insights with measurable goals.
JTBD (Jobs to be Done)
JTBD (Jobs to be Done)
JTBD (Jobs to be Done)
To uncover the why behind user behavior.
To uncover the why behind user behavior.
To uncover the why behind user behavior.
Recognition & Highlights
Recognition & Highlights
📜
📜
Certified by IIBA
Certified by IIBA
→ Completed “Becoming a Product Manager: A Complete Guide”, demonstrating core PM fundamentals and applied practice.
🥇
🥇
Winner, WeTech Demo Pitch
Winner, WeTech Demo Pitch
→ Recognized for storytelling and PM clarity.
🎓
🎓
WeTech Mentorship Graduate
WeTech Mentorship Graduate
→ Trained in product innovation and leadership.
🧩
🧩
5+ Years in Design & Strategy
5+ Years in Design & Strategy
→ Turning ideas into real user experiences.
💡
💡
Founder, Naya Scents
Founder, Naya Scents
→ Scaled customer experience–driven fragrance brand.
“Jennifer is hands-on, dedicated, and pours her heart into everything she does. She has that spark of confidence and creativity that great leaders are made of.
Her storytelling ability, understanding of customer experience, and practical sense of business all set her apart.”
“Jennifer is hands-on, dedicated, and pours her heart into everything she does. She has that spark of confidence and creativity that great leaders are made of.
Her storytelling ability, understanding of customer experience, and practical sense of business all set her apart.”
Omolola Odunowo
Snr Product and Strategy Manager, Darum NG
Let’s build products that feel as good as they perform.
I’m currently open to opportunities to collaborate on customer-centric digital products.
I’m currently open to opportunities to collaborate on customer-centric digital products.
Let’s Collaborate
Let’s Collaborate