Projects
Each project here tells a story of how I approached real problems — from uncovering user needs to crafting solutions that balance experience with business goals.
Klina - A waste management and eco-fintech solution for everyday Africans
Empowering users to make sustainable lifestyle choices through financial inclusion and climate awareness.
Naya Scents - Product Strategy & Brand Growth
Built and scaled a D2C fragrance brand by blending customer insight, sensory experience, and community engagement.
Marapolsa Movies - Platform Design for Film Discovery
Designed a responsive web platform that connects film enthusiasts through reviews, ratings, and storytelling.
Ride-Hailing Apps Research - Service Experience Insights
Validated user frustrations and opportunities within Nigeria’s ride-hailing ecosystem to recommend actionable improvements.
Skype Lifecycle Analysis - Strategic Product Audit
Analyzed Skype’s product evolution to uncover where user experience and market positioning diverged — and how it could pivot for relevance.
AI-Powered Financial Assistant - Concept & Market Validation
Validated opportunity for a trust-first AI finance assistant in Nigeria, shaped a localized go-to-market strategy, and outlined MVP pathways for fintech integration.