Jennifer Azubuko

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Jennifer Azubuko

Let’s build products that feel as good as they perform.

I’m currently open to opportunities to collaborate on customer-centric digital products.

Let’s Collaborate

Klina - Recycling that pays off.

A waste management and eco-fintech solution designed for Ado-Ekiti, Nigeria — merging recycling, digital payments, and savings nudges to promote cleaner cities and stronger wallets.

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Role: Product Manager

Duration: 5 weeks

Team: 2 PMs (Jennifer & Esther)

My Contributions:

Product Strategy, User Research, Service Model Design, UX Direction, Storytelling, Prototype Design

My Contributions:

Product Strategy, User Research, Service Model Design, UX Direction, Storytelling, Prototype Design

Problem & Opportunity

In Ado-Ekiti, residents pay for waste services — but piles still grow.

Surveys showed 72% dissatisfaction with waste management and 68% struggling to save consistently.

We saw an opportunity to link eco responsibility with financial empowerment.

The question became:

“What if managing your waste could also help you manage your wallet?”

In Ado-Ekiti, residents pay for waste services — but piles still grow.

Surveys showed 72% dissatisfaction with waste management and 68% struggling to save consistently.

We saw an opportunity to link eco responsibility with financial empowerment.

The question became:

“What if managing your waste could also help you manage your wallet?”

The Solution

Klina is a digital platform where users schedule waste pickups, earn rewards for sorting recyclables, and grow savings through in-app wallet nudges.

Core Features:

• Waste pickup scheduling (weekly/bi-weekly)

• Dual bins for waste sorting

• Gamified reward system

• Wallet top-ups + savings nudges

• Transparent pickup tracking

Each interaction transforms a routine task into a habit that’s clean, rewarding, and sustainable.

Klina is a digital platform where users schedule waste pickups, earn rewards for sorting recyclables, and grow savings through in-app wallet nudges.

Core Features:

• Waste pickup scheduling (weekly/bi-weekly)

• Dual bins for waste sorting

• Gamified reward system

• Wallet top-ups + savings nudges

• Transparent pickup tracking

Each interaction transforms a routine task into a habit that’s clean, rewarding, and sustainable.

My Process

🔍

Discover

Conducted 50-user survey and interviews with households, small businesses, and civil servants.

Identified two major pain points: unreliable waste service and weak financial discipline.

🧠

Define

Mapped user personas (Amina – student, Mrs. Bamidele – mother, Mr. Segun – civil servant).

Designed a service blueprint connecting user actions → business goals → recycling logistics.

🎨

Design

Sketched UX flows and built mobile-first prototypes (Dashboard, Rewards screen).

Applied UX principles: simplicity, feedback, transparency.

Crafted launch landing page using the StoryBrand framework for clarity and trust.

🎯

Deliver

Presented Klina at the WeTech Demo Day 2025.

Secured 1st place (84.3%) out of 19 teams for clarity, storytelling, and practical innovation.

Service Model

Every stage reinforces habit and trust — clean neighborhoods, predictable collections, and measurable financial growth.

Schedule Pickup

Recycling

Savings Nudges

Collection & Sorting

Points & Wallet Rewards

Pricing & Value

We designed flexible pricing tiers that match household sizes and business types:

Households: ₦500–₦1,000 / month

Small businesses: ₦1,500 / month

Affordable enough to drive adoption, structured enough to sustain operations.

We designed flexible pricing tiers that match household sizes and business types:

Households: ₦500–₦1,000 / month

Small businesses: ₦1,500 / month

Affordable enough to drive adoption, structured enough to sustain operations.

We designed flexible pricing tiers that match household sizes and business types:

Households: ₦500–₦1,000 / month

Small businesses: ₦1,500 / month

Affordable enough to drive adoption, structured enough to sustain operations.

Beyond AI — Real Value

Klina’s AI Financial Assistant analyzes spending and pickup behavior to nudge users toward saving.

But the real differentiation isn’t AI alone — it’s how we integrate finance into daily eco behavior, making sustainability both rewarding and measurable.

Klina’s AI Financial Assistant analyzes spending and pickup behavior to nudge users toward saving.

But the real differentiation isn’t AI alone — it’s how we integrate finance into daily eco behavior, making sustainability both rewarding and measurable.

What Makes Klina Different

Eco + Fintech Fusion: First Nigerian platform blending recycling with savings.

UX-Driven Experience: Designed for low friction, high clarity, and local trust.

Community-Centered Growth: Builds loyalty through shared progress.

Gamified Sustainability: Points, streaks, and milestones drive retention.

Impact & Future Potential

Market Size: 150,000+ households in Ado-Ekiti.

Adoption Goal: 5,000 users in 8 months → 50,000 yearly.

Projected Revenue: ₦300m–₦900m/year.

Next Step: Pilot in Ado-Ekiti → Expansion to Ghana, SA, Zimbabwe.

Klina aims to become Africa’s leading eco-fintech ecosystem.

UX Design