CX Design
User Research
My approach to building products that balance user needs, business goals, and scalability.
Discover
Talk to users, analyze data, and frame opportunities clearly.
→ Outcome: insight-backed problem definition.
Prioritize
Align business goals with user needs and technical feasibility.
→ Outcome: focused roadmap, stakeholder alignment.
Prototype & Validate
Test ideas early to reduce risk and confirm real value.
→ Outcome: validated MVP direction.
Deliver & Measure
Launch, track KPIs, and iterate with clarity.
→ Outcome: continuous improvement and measurable success.
Featured Case Study — Klina
I co-managed and led the product design and strategy for Klina, an eco-fintech platform that helps households recycle waste while saving money through an AI-powered wallet system.
Out of 19 teams, we won first place with an 84.3% score, recognized for storytelling, user insight, and practical innovation.
Other projects I’ve managed and designed with a user-first mindset.
Ride-Hailing Apps Research — UX Analysis
Understanding where reliability breaks and how to rebuild user trust in Nigeria’s ride-hailing ecosystem.
Naya Scents — D2C Product Strategy & Growth
Turning a fragrance startup into a product-led business with loyal customers and retention loops.
Marapolsa Movies — Digital Platform for Film Reviews
Designing and launching a scalable review platform for Nollywood and global films.
Skype Lifecycle Study — Product Strategy & Pivot Case
A strategic teardown of how a billion-dollar product lost its core and what could have saved it.
Recognition & Highlights
Certified by IIBA
→ Completed “Becoming a Product Manager: A Complete Guide”, demonstrating core PM fundamentals and applied practice.
Winner, WeTech Demo Pitch
→ Recognized for storytelling and PM clarity.
WeTech Mentorship Graduate
→ Trained in product innovation and leadership.
5+ Years in Design & Strategy
→ Turning ideas into real user experiences.
Founder, Naya Scents
→ Scaled customer experience–driven fragrance brand.
Omolola Odunowo
Snr Product and Strategy Manager, Darum NG